Farewell Sunraysia Hearing Clinic: Honouring the Past and Embracing the Future

As the saying goes, all good things must come to an end. Today marks the culmination of an era as we bid farewell to Sunraysia Hearing Clinic (our business name behind Country Hearing Care) ahead of our merge with Ballarat Hearing Clinic and beginning of our combined new entity, Country Hearing Care Pty Ltd on Monday 1st July.

This momentous occasion prompts us to reflect on our journey, celebrate our milestones, and acknowledge the contributions that have brought us here. As we close this chapter, and we embark on a new, exciting phase!

Our Journey and Milestones

For more than two decades, Sunraysia Hearing Clinic has set the benchmark for quality client care, serving those in need of hearing healthcare across our regions.

Some of our milestone moments include:

  • From Humble Beginnings: Starting with a suitcase in a room at the old Mildura Base Hospital, our founders Jane and Don MacDonald’s determination laid the groundwork for a trusted name in hearing care.
  • Establishing Our Own Clinic: Opening our initial clinic at 194 Ontario Avenue, Mildura, provided a stable and professional environment for our clients and set the stage for growth.
  • Expanding Our Team: Bringing on and training more clinical team members (including Barney Mitcham, Lauren Buckley and Fiona DeBoo), expanded our capacity to serve the community and enhance the quality of care.
  • Reaching New Communities: Expanding to Swan Hill marked the beginning of our expansion journey to provide accessible, ethical hearing care services to more communities.
  • Permanent Sites: Establishing a site in Echuca and transitioning to a permanent clinic in Broken Hill cemented our presence in these regions.
  • Entering the Bendigo Region: Acquiring Eaglehawk Hearing Clinic allowed us to extend our services to Bendigo, culminating in the opening of a multi-clinician clinic in Bendigo’s medical precinct in the coming weeks.

We have also been committed to fostering the next generation of hearing care professionals, involving more than 20 audiology internships and 4 audiometry training programs over the past two decades. This dedication to education and professional development has enriched the wider field and ensured a legacy of excellence in hearing care.

Honouring Our Legacy and Embracing the Future

We recognise the dedicated administrative staff and our entire team whose impactful contributions have enriched our company’s history. The solid foundations laid by our founders, Don and Jane MacDonald, have been crucial to our success. Their vision, dedication, and hard work established the groundwork for our achievements, driven by their pursuit of excellence, ethical care, and commitment to our communities.

As we merge with Ballarat Hearing Care, we also honour Campbell Stevens and Richard Roper, who have been instrumental in the success of hearing care in the Ballarat region and beyond. Their invaluable contributions have left a lasting impact on their community. Together, these visionaries have created a legacy of care and compassion that will inspire us as we move forward.

Community Impact

Our journey has been closely intertwined with the communities we serve—from Mildura to Ballarat, Swan Hill to Echuca, and beyond. Your support has been pivotal, propelling us forward. We take pride in enhancing community well-being through accessible, ethical hearing care services. Whether through community outreach programs, educational initiatives, or as a trusted provider, making a positive impact is at the heart of our mission.

The Future Ahead: Country Hearing Care Pty Ltd

The merger of Sunraysia Hearing Clinic and Ballarat Hearing Care to form Country Hearing Care Pty Ltd marks the beginning of an exciting new chapter. By combining our strengths, resources, and expertise, we aim to elevate the standard of hearing care and expand our reach to serve even more communities. We remain committed to our core values: prioritising ethical client care, upholding the highest standards of service, and striving for excellence. Our clients can expect the same level of dedication and compassion they trust, now enhanced by the combined expertise of these two organisations.

Heartfelt Gratitude and Forward Vision

Heartfelt gratitude is extended to everyone who has been part of the Sunraysia Hearing Clinic journey. To our wonderful clients and communities, thank you for entrusting us with your care and allowing us to be part of your lives and hearing journeys. Your support has been instrumental in our growth and success.

To our dedicated team members, past and present, thank you for your hard work and commitment to our mission. To our core management team—Maddi Kennedy, Rachel Furze, and Sophie Carson—thank you for helping to steer the ship and leading your teams with passion and expertise. To our external support team—Simon Virgona, Tracey Black, Daniel Kelly, Rob Klarich, Paul Jenkins, Paul Meredith, Lewis Smallwood, and many more—you are integral to our business, and we deeply appreciate your support.

Finally, to Don and Jane MacDonald, Campbell Stevens, and Richard Roper: Thank you for your vision, leadership, and unwavering dedication over many years of service. We stand on the shoulders of giants!

Farewell, Sunraysia Hearing Clinic and Ballarat Hearing Clinic! Welcome, Country Hearing Care Pty Ltd!

Country Hearing Care and Ballarat Hearing Clinic are Joining Forces

Two of Australia’s longest operating and best respected independent hearing care providers, Country Hearing Care and Ballarat Hearing Clinic, are set to join forces in July 2024!

We are thrilled to officially announce the merger of Country Hearing Care (the trading name of Sunraysia Hearing Clinic) and Ballarat Hearing Clinic to form Country Hearing Care Pty Ltd, effective from 1st July 2024. This strategic union marks a significant milestone in our commitment to providing unparalleled hearing healthcare services across regional and rural Australia, making us one of the largest independent hearing care providers in the country.

A little bit of history

Don and Jane MacDonald began Sunraysia Hearing Clinic from a room at the Mildura Base Hospital in 2003. Over the following years, as the business grew to wider regions, they changed the trading name to Country Hearing Care, to better represent the wider geographic footprint of the expanding clinic locations.

Ballarat Hearing Clinic was established in 1983 and moved to their current Drummond Street North premises in 1996. They are locally owned and independent and have grown to service a number of locations (including a second permanent site in Sebastopol), with a dedicated team of passionate professionals. With the merging of the two companies, we have decided to retain the Country Hearing Care banner as it better lends itself to the further growth that we anticipate.

From July 2024, the CHC flag will proudly fly from seven permanent sites, with an exciting eighth clinic opening in north Bendigo shortly thereafter in August. Our team will boast around 45 dedicated professionals, all passionate about delivering the highest standard of care to our clients. As a larger entity, our mission remains unwavering: to deliver exceptional, client-centred hearing healthcare with the utmost ethical standards.

Our Expanded Footprint

Country Hearing Care Pty Ltd will operate from the following permanent locations:

  1. Ballarat (Multi-Clinician Clinic)
  2. Broken Hill
  3. Eaglehawk
  4. Echuca
  5. Mildura (Multi-Clinician Clinic)
  6. Sebastopol (Multi-Clinician Clinic)
  7. Swan Hill
  8. Coming July 2024 – Bendigo (Multi-Clinician Clinic)

Further to these sites we regularly travel to 14 visiting locations and have longstanding contracts with the Mildura Base Public hospital and Grampians Health in Ballarat.

Comprehensive Services Close to Home

One of the core motivations behind this merger is our shared commitment to reducing the need for our clients to travel to metropolitan centres for high-quality hearing care. Our range of services includes:

  • Adult and Paediatric Hearing Assessments: We provide thorough hearing evaluations for clients of all ages, including new-born screening to ensure early detection and intervention right through to aged-care visits.
  • Cochlear Implant Services: Our specialised team offers comprehensive cochlear implant services, from assessment and surgery coordination to post-implant rehabilitation.
  • Best Practice Hearing Device Fittings: We utilise the latest technology and best practices to ensure optimal hearing device fittings, tailored to each client’s unique needs.
  • Balance and Dizziness Management: Our expert vestibular physiotherapist offers diagnostic and rehabilitative services for balance and dizziness disorders.
  • Wax Management: Professional wax removal and management services to maintain ear health and hearing aid performance.
  • Tinnitus Support: Comprehensive support and management strategies for those affected by tinnitus, improving quality of life.

A Legacy of Excellence

With a combined tenure of over 60 years in the Australian independent hearing industry, Country Hearing Care Pty Ltd is far from being the new kid on the block. Our longstanding presence and experience underscore our commitment to the communities we serve. We are proud to be one of the oldest and most trusted providers of hearing healthcare in our regions.

Our Mission: Best Practice Audiology

At the heart of Country Hearing Care Pty Ltd is our mission to offer gold standard, client-centred, ethical care. We believe in treating each client with respect, dignity, and compassion, ensuring they receive the highest quality of care tailored to their individual needs. Our merger allows us to leverage the strengths and expertise of both Country Hearing Care and Ballarat Hearing Clinic, enhancing our ability to serve our clients better.
We look forward to continuing our journey as a united entity, committed to improving the hearing health of our community.

Stay tuned for more updates as we grow and enhance our services to meet the evolving needs of our clients. For more information about our services and locations, please visit our websites: Country Hearing Care: (https://chcare.com.au/) and Ballarat Hearing Clinic
(https://www.ballarathearingclinic.com.au/).

Thank you for your continued support and trust in Country Hearing Care Pty Ltd. We are extremely excited about the future and the opportunity to continue to serve our clients and communities!